Support Jazz Music in Gainesville by supporting the Gainesville Big Band. The mission of the Gainesville Big Band is to promote an awareness of the educational, spiritual, and civic benefits of jazz through traditional and modern repertoire.  Born in African-American communities in New Orleans in the early 20th century, jazz is an uniquely American art form loved the world over. Our concerts reach a wide variety of people all over North Central Florida. Get your business and message in front of our audience. Our audience today could be your customer tomorrow. ​Consider advertising today!